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| vics, power, travel, hoody, ncaa championships, poly, opera, jewellery trends, buy a business, press release, older gay , aqua, japan man, manufacturer, | 26-Jan-2004 Drug Makers Get in the Game -- Edwin Colyer American pharma leads the industry in sport sponsorship. Is it the winning play for selling drugs direct to consumer? gucci 19-Jan-2004 Delivering the Truth gucci Through PR -- Randall Frost Is PR an effective vehicle for communicating the wonders of your brand? 12-Jan-2004 Fueling Partnerships -- Edwin gucci Colyer Gas stations expand their services to include full shopping opportunities. How does this affect the brand? 5-Jan-2004 Which Bud's for you? -- Mark Jarvis As Czech Budweiser prepares to launch its first international marketing campaign, the battle between the two Buds is bound to rise to a head. |
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| poly 1-Mar-2004 How is Porn Penetrating the Mainstream Market? -- Abram Sauer The curtain is pulled and the lights are turned on in the adult entertainment industry. As quality rises in risqué entertainment, branding in the industry heats up. 23-Feb-2004 How Far Can a Brand Stretch? -- Alycia de Mesa poly Disney and Virgin can, but apparently McDonald’s cannot. What allows one brand to stretch to new businesses, products, and services while others cannot? 16-Feb-2004 Spain's Best Brands -- Interbrand Spain ranks its best corporate and consumer brands by poly value; Telfonica y Zara son las marcas más valiosas. 9-Feb-2004 Gaining Influence Through Word of Mouth -- Randall Frost Can you harness word of mouth to work for you? 2-Feb-2004 Google Gets Lucky: Brandchannel's 2003 Readers' Choice Award Results -- Robin Rusch Google, Apple, Ikea, Cemex and Sony dominate brandchannel's 2003 Readers’ Choice Awards. |
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