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| vics, power, travel, hoody, ncaa championships, poly, opera, jewellery trends, buy a business, press release, older gay , aqua, japan man, manufacturer, | 9-Aug-2004 Mexican Brands Pepper US Market -- Cristian Salazar Mexican brands cross the border through NAFTA to reach Latino populations; but why energy not reach out to the non-Latinos? 2-Aug-2004 Forcing Brands into Early Retirement energy -- Randall Frost Brand portfolio management: What happens when the brand gets turned off. 26-Jul-2004 MTV Networks Internationally -- Robin D. Rusch How does MTV manage to be the Madonna of the media industry? 19-Jul-2004 Noilly Prat: Distilled to Perfection -- Jeremy Josephs Noilly Prat neither shakes nor stirs the vermouth segment and yet it continues to grow steadily. 12-Jul-2004 Your Product Name: Fame or Shame? -- Alycia de Mesa When a product name becomes more valuable than the corporate name, is it time to switch? |
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| Atari and Iridium Satellite try for a comeback. travel 27-Sep-2004 Brandsploitation: A New Genre in Film -- Abram Sauer The good, the bad, the ugly: A clear-eyed romp through the product placement hype. travel 20-Sep-2004 Born into Luxury -- Alycia de travel Mesa Targeting youth: Ultra-premium fashion brands turn to the diaper-wearing set. 13-Sep-2004 Take Pride in Your Brand -- Vivian Manning-Schaffel Brands step out of the closet to embrace gay and lesbian customers. 30-Aug-2004 Auto Ads Drive Brand Awareness -- Edwin Colyer Customer driven takes on a whole new meaning when brands advertise on cars. 23-Aug-2004 Local Markets Grow Roots -- Michael Standaert Local labeling helps farmers compete with large food brands. 16-Aug-2004 A Global Dose for a Local Market -- Edwin Colyer Is there a prescription for implementing global pharmaceutical brands in a local market? |
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