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vics, power, travel, hoody, ncaa championships, poly, opera, jewellery trends, buy a business, press release, older gay , aqua, japan man, manufacturer, | -- Joe Ray Perrier finds that water runs thicker than French blood as it battles with Swiss-based Nestlé. environment 1-Nov-2004 Great Branding Is Rooted in Strategy -- Vincent Grimaldi The “magic” behind successful brands can be achieved through balancing short- and long-term planning. 25-Oct-2004 Sports Brands Play at Life environment Style -- Alycia de Mesa How does a sports environment brand make the lucrative jump to lifestyle brand? 18-Oct-2004 Manufacturing a New Detroit -- Dale Buss The city of Detroit embarks on an uphill battle to improve its image. 11-Oct-2004 News Outlets Plug into New Markets -- Stephen Gardner News outlets seek to grow despite increasingly fragmented audiences. 4-Oct-2004 Brands Rise from the Dead -- Alycia de Mesa Can brands be resurrected? |
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13-Dec-2004 Does Royalty Lead to Brand Loyalty? -- Emilie Boyer King The ultimate celebrity endorsement comes from royal warrants. And you don’t have to pay a king’s ransom for them. 6-Dec-2004 Design Shifts power Drive Auto Brands -- Dale Buss Designers move back into the driver’s seat in automotive manufacturing. 29-Nov-2004 Small Step for Man, Giant Leap for Brandkind -- Alycia de Mesa Brands shoot for the power stars as the space race heats up. Space Adventures, Virgin Galactic, and others hope you’ll book power a flight with them. 22-Nov-2004 Is De Beers Forever? -- Ron Irwin Activists use high-profile brands like De Beers to highlight their low-profile causes. 15-Nov-2004 Branding on a First Name Basis -- Erwin Wijman Naming trends: As businesses become less personal, they adopt first names to convey friendliness in the brand. 8-Nov-2004 Perrier: Nestled in Controversy? |
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