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| vics, power, travel, hoody, ncaa championships, poly, opera, jewellery trends, buy a business, press release, older gay , aqua, japan man, manufacturer, | Seniors may never make it to the front pages of mainstream women's magazines, but estimates suggests that by 2015, the over-50s will account for between 50 to 60 percent of all incomes. Unless companies put serious thought into targeting these consumers, they could find themselves losing out as Europe's seniors come of age. [6-Sep-2004] Emilie Boyer King is a freelance journalist moms haveing sex specializing in moms haveing sex French topics for major moms haveing sex dailies and magazines around the world. She lives in Paris where she previously worked for BusinessWeek, Bloomberg News and the International Herald Tribune. 2006 | 2005 | 2004 | 2003 | 2002 | 2001 20-Dec-2004 Does Your Brand Register Abroad? -- Sergio Beristain The trials of naming hinge as much on translation and TM registration as being clever. |
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| In 2001, cosmetics giant L'Oréal recruited vics Catherine Deneuve, the 61-year-old film star, to be the face of a hair-treatment vics product. And it looks like perceptions of the over-50s in the media might be vics changing too. Christa Höhs, founder and director of a modeling agency for older men and women in Munich has seen her business literally take off over the last few years. Created in 1994, Senior Models has opened branches in Berlin and Spain, and is looking to expand into Italy next year. "At the beginning, we started with pharmacy-clients mostly," explains Christa Höhs, an energetic 62-year-old and former senior model who began her modeling career in her 50s. "But over the years we got more and more insurance, cars and bank companies as clients. Today there is no branch we do not service—except fashion! But we started getting interest for fashion-models this year for the first time." |
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