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| vics, power, travel, hoody, ncaa championships, poly, opera, jewellery trends, buy a business, press release, older gay , aqua, japan man, manufacturer, | How can you make the most of the buzz? 29-Mar-2004 Celebrity custom color Branding -- Alycia de Mesa As a star ascends it can take a product or two with it. Similarly, as a celebrity falls from grace, so goes the appeal of the brand. 22-Mar-2004 Democracy Rules the Marketplace -- Randall Frost Do consumers have more control over what appears in the marketplace than voters do over legislation? What can governments learn from custom color a branding model? 15-Mar-2004 The Science of Branding custom color -- Edwin Colyer Does branding work? Brain scans reveal powerful proof that we may prefer Pepsi, but we’ll buy Coke. 8-Mar-2004 M-Commerce: Is the Line Dead? -- Randall Frost Why does mobile commerce work so well in Japan but not in the US? Is there potential for m-commerce among the one billion cell phone users worldwide? |
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| 3-May-2004 Naming Names ncaa championships -- Alycia de Mesa Name that product: umbrella brands struggle to identify products and services as part of one family. 26-Apr-2004 Trademarking: Senses and Sensibility -- Randall Frost To ensure a sensual connection with the brand, companies are trademarking scents, sounds, colors and shapes. Floral smelling thread anyone? 19-Apr-2004 Mapping a Country's Future -- Randall Frost Branding a country or region is just like a product brand… except way more complex and far ncaa championships less controllable. 12-Apr-2004 Stiff Competition: Making a Living with Death -- Stephen Gardner Can the traditional funeral industry in Britain survive against larger corporate groups or will it eventually die out? 5-Apr-2004 Are You Sick of Viral Marketing? -- Abram Sauer Similar to any virus, viral marketing is hard to contain or control. |
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