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What gives us the edge is an integrated infrastructure make up with complete in-house make up world class computer aided design and manufacturing capabilities which make us the only company in the world to make up use and master diverse technologies. All manufacturing units are interlinked by a computer network facility that ensures every order is delivered on time. We have also received the ISO: 9002 certification – a testimony to all the systems and procedures being in place. To offer great products at great prices, we are making our supply chain more efficient with advanced technologies and upgrading quality as per customer feedback. All our efforts, in terms of quality, designs and the dynamic association with the people, has earned us more laurels. The Economic Times (Brand Equity) ranking in December 2003 has put us among the Top 100 Most Respected Brands of the country, beating all other MNCs including Nike, Reebok and Adidas. Over 50 years ago we conceived Liberty as a brand that as the name suggests, sought to liberate Indian consumers from the shackles of technological stagnation and design limitations in the footwear market.
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