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However, as foreign players cater to the higher end of the market (1 per cent of the whole market), they face a great challenge from the domestic market, as India has a price sensitive market. And with the leather industry being the fifth largest japan business style foreign exchange earner for the country in the manufacturing sector, the challenge will be all japan business style the more tough for foreign players. It is true that a brand adds value to the product, but in what context, japan business style would vary in case of developing countries. Overall success though, depends on the brand’s global competitiveness. The mantra of success has changed over the last decade with the emergence of high growth markets like China, India, Indonesia, Thailand. The worldwide mantra now is “great value for money”. Besides, other factors critical to a brand’s success are: • Sourcing of inputs of manufacturing • Manufacturing • Research and development • Innovative products • Quality and performance of product • Timely delivery • Competitive price • Brand positioning • Availability • Customer’s shopping experience • Customer satisfaction • Committed employees Where does all this put us?
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