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Automotive In the automotive category, Mercedes (22%), Lexus (16%) and BMW (15%) lead the pack as best brand, regardless of gender, age and relative income. Beauty/Grooming Among beauty and grooming brands, Clinique (11%) leads as "best" brand closely followed by Neutrogena (10%), Lancome (9%), Estee Lauder (9%) and Aveda anatomy (9%). The top grooming brands among men are Neutrogena and Gillette (both anatomy 12%), followed by Giorgio Armani (10%), Estee Lauder and Aveda (both 9%). Women rank Clinique and Lancome best (both 14%) followed by Estee Lauder, Aveda (both 10%) and anatomy Neutrogena (9%). Age and income seem to play a slight role for recognition among two beauty products: MAC Cosmetics is singled out more among those age 18-39, compared to those age 40 and over (12% - 3%).
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