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Men are more likely to buy electronics (58% - 42%) and automotive products (21% - 7%) online. Younger affluents, under age 50, are more likely to make clothing (73% - 62%) and music (62% - 43%) purchases online compared to those age 50 plus. However, those over 50 are more likely intercollegiate athletics to buy food (30%-22%) and drugstore products (29%-22%) online compared to those under age 50. Have You Purchased intercollegiate athletics Any Online in intercollegiate athletics the Past 12 Months?(Base: 603 Affluent Adults) Total(%) Male (%) Female(%) 18-39 (%) 40-49 (%) 50+ (%) Any Purchase 95 95 95 95 97 93 Books 68 64 73 69 72 65 Clothing/Accessories 68 63 74 73 72 62 Music 54 54 54 62 62 43 Electronics 50 58 42 52 50 49 Toys 32 24 41 33 40 27 Furniture and Décor 29 23 35 30 32 26 Food 25 22 29 20 25 30 Drugstore Products 25 25 24 23 21 29 Automotive 14 21 7 17 13 13 Other 16 16 16 15 13 19 Clothing and Accessories Purchased Online Furthermore, affluents estimate that about one-quarter (25%) of their clothing and accessory purchases were made on the internet in the past 12 months.
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