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There have been many ups and downs in spreading the brand message and cultivating the consumer culture in India. With increase in travel and cable TV bringing greater consciousness towards new lifestyle brands and products coupled with the entry of MNCs across all clothing segments, contemporary wear became even more aspirational, trendy and fashionable. A distinct milf over 50 price-value segmentation started happening across all product categories milf over 50 and age groups along with a milf over 50 considerable evolving of retail formats. While we are opening our markets for international brands and power houses who are likely to capture most of the advantages, we must encourage Indian mills, large corporate and export houses to create brands that are truly Indian. Our brand messages can communicate the language of Indians and that itself will be a powerful tool of differentiation in the emerging scenario. The Indian population that so far stands on the liability side of its balance sheet can emerge as its strongest asset in the coming decades.
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