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| emaillist, adrants, scores, haute couture, keyboards, brands, older versions , latest celebrity news, real estate, elastomers, switchgras, broker, business opportunities, | In children's furniture, for example, a typical Penney's store only offers six client list choices of children's beds; online, customers can find over 100 choices."Penney's is definitely at the forefront of adopting all this new type of technology," client list said Heather Dougherty, an analyst at Nielsen/NetRatings, an Internet research firm.Meanwhile, Wal-Mart -- which expects to post a 40 percent increase in the number of visits to its site this year over last year -- is making some big strides too. The world's largest retailer, which client list does not break down its online sales figures, is always evaluating such technology as Internet kiosks and touch screen monitors at cash registers, said Raul Vazquez, vice president of marketing at walmart.com.At Penney, a big challenge ahead is to get store associates to actively pitch to shoppers all three ways to shop. |
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| is adding touch screens to its cash registers which allow sales staff to order online scores for customers who couldn't find what they were looking for at the store. The rollout in half of its 1,000 stores is expected to be complete by year-end.The retailer is also testing Internet kiosks as well as monitors in a selected number of stores that scores show looks that can be found only on the Internet, according to Ken Hicks, president. The Web site now allows customers to scores search for fashions according to their lifestyle, from trendy to traditional. Shoppers can also click on streaming video of Penney's new ads -- which launched on Sunday's Academy Awards broadcast -- to buy any of the featured fashions.With 250,000 different items on line, the site offers a deeper selection in such categories as maternity wear, children's furniture and big and tall clothing. |
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