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| emaillist, adrants, scores, haute couture, keyboards, brands, older versions , latest celebrity news, real estate, elastomers, switchgras, broker, business opportunities, | With 50 percent of America's households not having shopped at Penney housewife cheaters in the past three years, executives see a lot of untapped opportunity."We are excited about the turnaround, but we know we are not reaching all of housewife cheaters our housewife cheaters customers," said John Irvin, head of J.C. Penney Direct, which comprises its catalog and Internet businesses. "We think our message needs to get out not only to our existing customers, but to the new customers."The retailer views its online site as the "hub" of its overall business, which generated sales of $18.8 billion last year. Penney passed the billion dollar mark in online sales in its recent fiscal year, surpassing e-commerce sites from discounters and department stores like Wal-Mart Stores Inc.Online |
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| (AP Photo) By Anne D'Innocenzio, Associated Press | March 7, 2006 NEW YORK --J.C. Penney Co. Inc. may have steered through a turnaround, but there are shoppers like Janice Bernache who still think of the emaillist store as a place where "mother used to shop."But as the 27-year-old Manhattan resident peered through the retailer's temporary showcase store in Times Square, she was pleasantly surprised."It looks really young," said Bernache, eying bikinis, metallic skirts and men's emaillist slim jeans.The three-level showroom -- which showcases the retailer's store brands in home furnishings and fashions -- allows customers to shop at any one of emaillist 22 Internet kiosks. The store, open through March 26, is part of an ambitious campaign to convert trendier, more affluent shoppers like Bernache into Penney's fans.The Plano, Tex.-based department store is using its online business not only to drive store traffic, but also as a key tool to polish its image among new customers, many of whom still think of the chain as dowdy. |
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