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The premise behind many of these stores is to appear to be special finds that can be spread by word on mouth rather than stores that are promoted with traditional advertising. bored housewife It's one natural trend as many people become immune to typical hammer to the head advertising tactics. File: bored housewife Good, Guerilla, Trends and Culture Comments (0) 20-Mar-06 Yukon Gets Obsessively Passionate, Unquenchably Innovative Microsite To promote its bored housewife new GMC Yukon SUV, GM has launched an interesting campaign that uses graffiti-like imagery that's really engineering equations along with a URL pointing people to a microsite called Beyond the Drawing Board. On the site, there is endless information about the vehicle presented within the grafitti-like motif (OMG, did we just use the word "motif?" Please, forgive us. That's like saying "synergy" after the 80's ended.) Upon hearing the audio intro to the site, "What happens when passion becomes obsession?
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