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At Penney, a big challenge ahead is to get store associates to actively trade show pitch to shoppers all three ways to shop. At a Penney store trade show in Queens, N.Y., placards throughout the store encouraged customers to check trade show out offerings online and in the catalog. But when a reporter approached a salesman in the furniture area about children's furniture, he just replied: "We don't sell them." It was only after being pressed a few times that he did encourage the shopper to check online. ---__ On the Net: http://www.jcp.com http://www.walmart.com email this print thisreprint or license this News | Columnists | Research | Venture Capital | Personal Technology | SV Life About SiliconValley.com | About the Real Cities Network | Terms of Use & Privacy Statement | About Knight Ridder | Copyright | RSS Feeds PARADE It was called Bangkok Fashion City Extravaganza 2004 Vice Chair of the Mall Group, Supaluck Umpujh got the idea from the Italian finals for the World Football Championships: The Italian Government had models walk a runway, all in Italian designer clothing, on the field during half-time.
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