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| makeup, hook, music reviews, adobe, cinemas, amateur housewife , libros, posable, ice hockey, discounts, curious lab, business to business services, mature milf , office park, older sex , elastomer, wild milf galleries , clothes shop directory, discount, ashok singal, movies, older pics , 50s housewife , | The live stats Plano, Tex.-based department store is using its online business not only to drive store traffic, but also as a key tool to polish its image among new customers, many live stats of whom still think of the chain as dowdy. With 50% of America's households not having shopped at Penney in the past three years, executives see a lot of untapped opportunity. "We are excited about the turnaround, but we know we are not reaching all of our customers," said live stats John Irvin, head of J.C. Penney Direct, which comprises its catalog and Internet businesses. "We think our message needs to get out not only to our existing customers, but to the new customers." The retailer views its online site as the "hub" of its overall business, which generated sales of $18.8 |
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| Posted 3/7/2006 5:56 PM E-Mail Newsletters Sign up to receive our free Tech e-newsletter and get the latest tech news, office park Hot Sites & more in your inbox. E-mail: Select one: HTML Text NEW YORK — J.C. Penney may have steered through a turnaround, but there are shoppers like Janice office park Bernache who still think of the office park store as a place where "mother used to shop." Men's blazers are displayed at the new J.C. Penney "pop-up" store. By Spencer Platt, Getty Images But as the 27-year-old Manhattan resident peered through the retailer's temporary showcase store in Times Square, she was pleasantly surprised. "It looks really young," said Bernache, eying bikinis, metallic skirts and men's slim jeans. The three-level showroom — which showcases the retailer's store brands in home furnishings and fashions — allows customers to shop at any one of 22 Internet kiosks. The store, open through March 26, is part of an ambitious campaign to convert trendier, more affluent shoppers like Bernache into Penney's fans. |
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