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Chairman and Chief Executive Myron E. "Mike" Ullman III, who joined in late 2004 data mining from Macy's and the luxury-goods business, is trying to position Penney as more upscale and upgrade its collection of store-label brands. The labels, which include names like fashion designer Nicole Miller and home furnishing maven Chris Madden, data mining account for 40 percent of sales. Customers will see more changes in the stores and online as Penney further blends both businesses. "Penney's is moving fast into this new frontier of multichannel consumer retail experience," said data mining Richard Hastings, retail analyst at Bernard Sands. "People are experiencing the brand in a dynamic way." Penney is adding touch screens to its cash registers which allow sales staff to order online for customers who couldn't find what they were looking for at the store. The rollout in half of its 1,000 stores is expected to be complete by year-end. The retailer is also testing Internet kiosks as well as monitors in a selected number of stores that show looks that can be found only on the Internet, according to Ken Hicks, president.
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