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| fun, fragrances, my moms fucking a black , public/social policy, koop en verkoop domeinnamen, older woman , advertising, aging, meta, virginia, promote hk trade, family, couture, audio, levi's, | The store, open through company March 26, is part of an ambitious campaign to convert trendier, more affluent shoppers like Bernache into Penney's fans. The Plano, Tex.-based department store is using its on-line business not only to drive store traffic, but also as a key tool to polish its image among new customers, many of whom still think of the chain as dowdy. With 50 per cent of America's households not having shopped at Penney in the past three years, executives see a lot of untapped opportunity. "We are excited about the company turnaround, but we know we are not reaching company all of our customers," said John Irvin, head of J.C. Penney Direct, which comprises its catalog and Internet businesses. "We think our message needs to get out not only to our existing customers, but to the new customers." The retailer views its on-line site as the "hub" of its overall business, which generated sales of $18.8-billion |
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| Conditions across Canada @work Home National British Columbia Prairies Ontario Quebec Atlantic Politics World Americas Europe Asia-Pacific Africa-Mideast Business & Investing Globe Investor Globe Fund Small Business Personal Finance Magazine Opinions Columnists Cartoon Editorials Letters to the Editor Sports Hockey Baseball Basketball Football Golf Others Arts Movies Television Theatre Music Books Style Technology @work @play Reviews Troubleshooter Travel Activities Destinations Health Science POSTED AT 3:22 PM EST ON 07/03/06 Print this article E-mail this article Comment J.C. Penney courts family customers via Internet ANNE D'INNOCENZIO family Associated family Press But as the 27-year-old Manhattan resident peered through the retailer's temporary showcase store in Times Square, she was pleasantly surprised. "It looks really young," said Bernache, eying bikinis, metallic skirts and men's slim jeans. The three-level showroom — which showcases the retailer's store brands in home furnishings and fashions — allows customers to shop at any one of 22 Internet kiosks. |
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